Scroll down to the end to enter the giveaway contest.What is a bucket board? In short, a bucket board structures a way to create a culture of kindness by acknowledging those around you with notes of support.  I work in a dialysis clinic - and yes, if you are new here, you read that correctly, I am both a nurse and musician (you can learn more about my interesting journey from one to the other here if you are curious). Working in healthcare can get stressful at times because lives are at stake and resources are limited. Our managers decided to install a bucket board to help us acknowledge our co-workers for all their numerous acts of kindness done in the day. A bucket board works like this: A bulletin board is installed in a central location and each staff member gets a little "bucket" (or bag or envelope) with their name on it. Next to the board is a table with paper, pens and funny memes. Co-workers can write notes of gratitude and encouragement to each other and leave the note in the "bucket." Bucket boards are for any group where people come together for a common cause - your violin studio, community center, school, family, place of worship, etc...  The bucket board concept is part of the bucket fillers movement started in 2006 with a mission to "help all ages grow in kindness, self-control, resilience, and forgiveness, all leading to a happier life. They do this by using the metaphor of a bucket to explain where we keep these positive feelings and experiences." They self-describe their movement as being "a new twist on the Golden Rule." Through their books, presentations, and website, they explain "we all carry an invisible bucket in which we keep our good thoughts and feelings. When our buckets are full, we are happy; when they are empty, we are sad. It’s important to know that we can fill our own bucket and so can others. We can also dip into it." They go on to describe on their website: “Bucket fillers are those who help without being asked, give hugs and compliments, and generally spread their love and good feelings to others. The simple metaphor of a bucket helps even preschoolers understand the importance of consideration and love, particularly towards those who bully. People who “dip” into our bucket often rob us of happy feelings by refusing to help with a task or by saying or doing cruel things." Their website, Bucket Fillers 101 shares 9 different publications, mostly geared towards youth but the themes are universal to all ages. You can learn more about this movement to increase kindness, access free downloads and gain inspiration on their website HERE.   Notes of Kindness - Violin & MusicVisit the Music for Young Violinists store to access a collection of violin & music themed notes of kindness to use in your violin teaching studio.
No one is immune from the human experience which means that everyone has challenges. A bucket board creates a system to share support with others and uplift them.
Have an idea for spreading kindness? Let us know in the comments below. 5 entries will be chosen at random to receive a $30 M4YV gift certificate. Winners will be chosen on January 31
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This blog post contains a compilation of links to all 7 blog posts and videos in this series 7 Steps to Attract More Students & Grow Your Violin Studio (What I Wish I Knew When I Started My Studio 10 Years Ago). Ideas presented in this series are excellent for both new teachers just beginning to grow a music studio and seasoned instructors who desire to maintain their success. 
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Please take a 3 question survey to help me know how to better serve you. This is part 1 of 7 from the blog and video series 7 Steps to Attract More Students and Grow Your Violin Studio (What I Wish I Knew When I Started My Studio 10 Years Ago). The entire series is available as a download in the Music for Young Violinist store. STEP 1/7: ESTABLISH YOUR FOUNDATIONAL MINDSET “How do I get more students?” So many teachers email me this question that it was time to share my private responses with a greater community. The culmination of information in 7 Steps to Attract More Students & Grow Your Violin Studio is the result of my trials and errors building a violin studio these past 10 years. The subtitle is sincere in it’s statement of - What I Wish I Knew Before Starting My Studio 10 Years Ago. This resource is for both teachers who are growing their teaching studios and for established teachers who want to maintain their success. All underlined text are active web links you can click on for references. Before diving into the 7 steps that will help you reach your goal of obtaining more students and booking your teaching studio to capacity, there are 2 things to share with you first. 1- Watch the complement video series on the Music for Young Violinists YouTube channel. This series builds on the ideas presented here and adds in more background. Also, we learn through different sensory channels. These words are a written channel that you can read at your own pace, print and write on it. Watching the YouTube series you will hear the information along with seeing the body language I display and pick up more ideas by utilizing both learning streams.  2- This series will address both the inner process and the outer process of attracting more students and growing your studio because I believe in the life philosophy that “an eagle flies with 2 wings.” For something to “fly” (or be successful) it must be balanced equally with hard and soft skills. Hard skills are the doing part - getting a website, optimizing your search engine results, making a Welcome Packet and etc. Soft skills are organizing values, studio mission and identity. Your success will rely on you placing priority on both the hard and soft skills presented here. Why is your success important to me? My hope is that this information helps you to grow your studio so that your career is financially sustainable for you and your family and that this allows your gifts to be fully of service to your community. Also, I believe that beauty connects us to truth. Music and the learning process attached to it are beautiful. We are all searching for a higher truth to make sense of this intricate world and music plays an integral role in connecting us to this truth. Building your studio may push you outside of your comfort zone, but, isn’t this wonderful? You get to model for your new students what it means to be vulnerable, try new things and push yourself. Treasure the growth that will come with this process and use it to be an even better teacher! Along with calibrating your mindset to get excited about breaking out of your comfort zone you are invited to celebrate every success! Dream big and go for it 100% but realize you can only control your attitude and your effort and not the outcome. Let any disappointments run their course and maintain your commitment to celebrate every success. In this series you will learn how to identify as a small business owner and develop a personal statement that powers you forward in your actions. These will be energizing experiences but are not guarantees of having your studio fill up overnight. Forging your commitment to celebrating every success will ensure that your journey to attracting new students will be an empowering one.
As you review all 7 steps of this series, the statements above will be explained for their meaning and significance. For now, feel confident that all of these smaller successes will lead to meeting your goal of expanding your studio to teach more students, fill your schedule so your career is sustainable and acquire the skills to maintain your new growth in the future. Bree Fennel authored an excellent resource called The Handbook of Marketing Strategies for Music Teachers. Bree’s husband is in the military and they move every couple of years. She has become somewhat of an expert at quickly establishing full teaching studios. The handbook is *$45 and, personally, being a frugal woman the cost would have been off-putting to me. The reality is that it will pay for itself with just 1 lesson and this resource would have built my studio faster, when I moved to Oregon 10 years ago. Consider learning more about this handbook HERE for additional support in your studio building process.  * UPDATE: I just heard from the author and this handbook is currently on sale for $25 using this coupon code: August  Thank you for clicking on this blog and reading this! Music for Young Violinists is a labor of love and I would love your support to help sponsor the cost of maintaining this website and contribute to future creative content. For a $20 donation you can receive a 26-page PDF download of the entire 7 part series: 7 Steps to Attract More Students & Grow Your Studio (What I Wish I Would Have Known When I Started My Studio 10 Years Ago) . You will also receive a $20 gift certificate to the online store - it's a great way to get involved and invest in your teaching. Thanks!
This is part 2 of 7 from the blog and video series 7 Steps to Attract More Students and Grow Your Violin Studio (What I Wish I Knew When I Started My Studio 10 Years Ago). The entire series is available as a download in the Music for Young Violinist store. STEP 2/7: CRAFT A POWERFUL PERSONAL STATEMENT Personal statements are a declaration of your beliefs and they showcase what makes you special. You need to craft a powerful personal statement for 2 reasons: 1- Prospective students are looking for a special teacher. 2- You need to get clear about what your superpowers are and philosophy is in order to clearly move forward as a small business owner (more on being a small business owner in Step 3). Consider the difference between these 2 statements: Heather began playing the violin at age 4 and started teaching at the age of 18. She went to a school you never heard of where she studied with a famous teacher who you have also never heard of. Heather likes working with children and playing the violin. Heather has 2 cats. vs. Heather is deeply committed and enthusiastic about sharing S. Suzuki’s philosophy that every child has talent and every child can learn. Her energetic and organized teaching style create a supportive and dynamic environment for students to realize their potential. Over the course of her 20 years of teaching she has witnessed firsthand the power learning a musical instrument has to train focus, increase intelligence, and develop life skills such as perseverance, confidence, and step by step mastery. Can you feel the difference in these statements? Who would you choose to study with? Identifying what makes you and your teaching studio special will grow your self-confidence. If you are reading this then you are already passionate about your teaching and seeking students who share this and are willing to do the work requested of them. By expressing this clarity in all communications and actions, your personal statement will attract the specific type of student you are seeking. This personal statement should be clearly presented on all promotional material and exemplified in your attitude and teaching. To craft your personal statement start by making a list of what makes you special and sets you apart as a violin teacher. Include:
Let’s keep going - what else makes you special? Don’t hold back, write anything and everything down when brainstorming content to craft your personal statement. Aim for 2-3 pages by the time you are done with this process.
But wait, you are not done with acquiring the raw materials to craft your personal statement just yet. You also need to ask someone who knows you well like a spouse, sibling or colleague to describe you to yourself. You will likely be surprised at what they share and this is important because this feedback will be congruent with how others perceive you. After you have made these lists you are start to whittle the content down to some sentences that really capture your values, your vision and the essence of what makes you a special teacher. Alternate to a personal statement is a mission statement for your teaching studio. A mission statement will define the vision, purpose and intent of your studio. Here are examples of mission statements from the Music for Young Violinists project to demonstrate: * Cultivate joy and focus in the learning process. * Bring out the best in your music making and teaching with organized materials and contemporary music. * Teach the true satisfaction in life comes from the inside out. * Helping violin teachers and parents bring out the best in their young musicians with free resources, innovative teaching materials and multi-level music.  Thank you for clicking on this blog and reading this! Music for Young Violinists is a labor of love and I would love your support to help sponsor the cost of maintaining this website and contribute to future creative content. For a $20 donation you can receive a 26-page PDF download of the entire 7 part series: 7 Steps to Attract More Students & Grow Your Studio (What I Wish I Would Have Known When I Started My Studio 10 Years Ago) . You will also receive a $20 gift certificate to the online store - it's a great way to get involved and invest in your teaching. Thanks!
This is part 3 of 7 from the blog and video series 7 Steps to Attract More Students and Grow Your Violin Studio (What I Wish I Knew When I Started My Studio 10 Years Ago). The entire series is available as a download in the Music for Young Violinist store. STEP 3/7: THE POWER OF IDENTITY STEP 3: THE POWER OF IDENTITY After starting my studio in Oregon, my uncle said to me “congratulations, you are a small business owner.” I was baffled. I had no idea what he was talking about because only identified as a musician and a violin teacher. If you own a violin studio, you are a small business owner. Adopting this identity will move you to attract new students and think in a way that helps you offer a professional service. I assure you that business is not synonymous with greed, environmental destruction and a disdain for the sanctity of human life. Having a business means you have a message and this is where your personal or mission statement applies. This message conveys your area of passion for service to others. A clearly anchored message requires no selling, simply be your wonderful self sharing your message. From now on, make it a habit to say you own a business and expand your knowledge set of this by doing the following:
Next, your studio policies, Welcome Packet and the administration of your teaching studio should reflect your identity as a business owner. Honor your time, energy and talent that took so long to cultivate. Better business policies allow allow more time and energy for teaching. Examples of how this identity will support your teaching: MAKE-UP LESSONS: Public schools have set hours and do not open their doors on random Sundays for a single student who had to miss a day of school because they went on a family vacation and neither should your studio. This is not a sustainable business practice. TUITION PAYMENTS: If you pay your mortgage bill late you are charged a late fee. The same style of policy should be in place for your violin studio tuition collection. Be very clear in writing and verbally confirm with all students about when tuition is due and the types of payment accepted. TARDINESS: If you show up 15 minutes late to your massage your masseuse will not extend your massage 15 minutes into their next appointment rather you will get 15 minutes less of a massage. The same principals should be at play in your teaching studio. You are a highly trained professional and you must have clear boundaries. Still not convinced that identity matters? Watch this short video about a fascinating study from my Creating a Culture of Success parent talk series on how powerful our inner concepts of identity are in shaping our future. The study starts at 4:08.  Thank you for clicking on this blog and reading this! Music for Young Violinists is a labor of love and I would love your support to help sponsor the cost of maintaining this website and contribute to future creative content. For a $20 donation you can receive a 26-page PDF download of the entire 7 part series: 7 Steps to Attract More Students & Grow Your Studio (What I Wish I Would Have Known When I Started My Studio 10 Years Ago) . You will also receive a $20 gift certificate to the online store - it's a great way to get involved and invest in your teaching. Thanks!
This is part 4 of 7 from the blog and video series 7 Steps to Attract More Students and Grow Your Violin Studio (What I Wish I Knew When I Started My Studio 10 Years Ago). The entire series is available as a download in the Music for Young Violinist store. STEP 4/7: AN INTERNET PRESENCE WEBSITES - Teaching in 2018 and seeking more students requires a website. It is a mark of professionalism. You can make a website for free, with no fancy computer skills and in very little time (yes, honestly!) I can recommend Weebly which is how I create the Music for Young Violinists website and unless you are planning to sell things on your website, Weebly is free. There are other free website building services out these as well so feel free to explore your options. There are 2 things to know moving forward with this or to be aware of even if you do have a website. Not taking action on these will set you back in your goal to attract more students. #1 - SEARCH ENGINE OPTIMIZATION - Having a website is not enough. The algorithms of the internet will not place your website in the search results until you have done search engine optimization also referred to as SEO. SEO helps people find you and increases your web search rankings. For example, if someone types in your city and violin lessons for children your website will only pop up in the results if you have these tags in your website. SEO is a much deeper subject than I can delve into here but it must be mentioned and researched further by you. Google searches for blogs on SEO and youtube videos by people who specialize in this skill are easily accessed. I personally hired a professional because it was vital that I come up at the very top in my area for prospective students searching for violin lessons. SEO settings are easily available in Weebly and likely in whatever website you choose to build. Studies show that people rarely look beyond the first page of search engine results so consider this a priority to rank high in your area. #2 - GOOGLE BUSINESS LISTING - If you do not yet have your violin studio listed in Google Business please take 8 minutes to get yourself listed on Google Business. This is how future students will find you. Google Business listings are free, easy and quick to set-up plus they will show up in search engines. Here is THE LINK to get you started. I can not stress enough how important Google Business is and it may even be more important than having a website. Once you have your violin studio listed on Google Business, ask your current students to write reviews. Please have no fear and know that your current students work with you because they cherish, love and adore you. Students want nothing more than for you to flourish and will be happy to write glowing 5-star reviews for your teaching studio business.
SOCIAL MEDIA - In my opinion, this is not necessary if you have a website. There has been a sharp downward trend in services like Facebook because people are finding it is a time sink. I went back and forth for years with my use of Facebook and my teaching studio. It never helped me gain any students but does create an online bulletin board to celebrate your studio’s offerings and disperse information which may be of value to someone investigating teachers in your area. Social Media Tip - If you use social media, make sure your profile picture has you with your violin to let others know you are a musician.  Thank you for clicking on this blog and reading this! Music for Young Violinists is a labor of love and I would love your support to help sponsor the cost of maintaining this website and contribute to future creative content. For a $20 donation you can receive a 26-page PDF download of the entire 7 part series: 7 Steps to Attract More Students & Grow Your Studio (What I Wish I Would Have Known When I Started My Studio 10 Years Ago) . You will also receive a $20 gift certificate to the online store - it's a great way to get involved and invest in your teaching. Thanks!
This is part 5 of 7 from the blog and video series 7 Steps to Attract More Students and Grow Your Violin Studio (What I Wish I Knew When I Started My Studio 10 Years Ago). The entire series is available as a download in the Music for Young Violinist store. STEP 5/7: PROFESSIONALISM When potential students are looking for a teacher they will begin their evaluation process immediately based on the items listed below. Make every effort to present yourself as professionally as possible. Realize your interactions with your local colleagues are a part of your effort to maintain professionalism. Your colleagues may take you off of their referral list if they are not secure in the way you conduct your interactions. 24-48 HOUR RESPONSES - Reply to inquiries within 24-48 hours or prospective students may look elsewhere and spread the word that you are hard to reach. Not replying in a timely manner sends a message that you are not interested in working with someone which is off-putting, to say the least. If you are going to be unavailable (traveling or on break), take 5 minutes and adjust your email settings and voice message to reflect your absence. Approach your colleagues in the same way. When my studio was full, I referred people who contacted me only to my colleagues who had demonstrated integrity in their communications and I was confident could reply in a timely manner. WELCOME PACKET - Every new inquiry that comes your way should receive a Welcome Packet via email. This includes:
A Welcome Packet gave a professional presentation that attracted the type of student I sought for my business. This also preserved my energy because I was very clear upfront about what I offered in my studio so I was never misleading. My Welcome Packet answered questions such as tuition, lesson scheduling, where to obtain an instrument and expectations of students. I made this process efficient by using the same packet of materials that I gave to each of my existing studio families at the beginning of each school year. This way it was already a PDF file on my computer I could zip out to all the inquiries that came my way. I also printed out a hard copy of the Welcome Packet and shared the following 3 things:
IMAGES - I use Canva, an online graphic design service for all of the Music for Young Violinists images. It is easy, mostly free (or $1 an image) and has hundreds of templates ready to go for your use with creating images for social media, websites, recital programs, emails, newsletters, etc.  Thank you for clicking on this blog and reading this! Music for Young Violinists is a labor of love and I would love your support to help sponsor the cost of maintaining this website and contribute to future creative content. For a $20 donation you can receive a 26-page PDF download of the entire 7 part series: 7 Steps to Attract More Students & Grow Your Studio (What I Wish I Would Have Known When I Started My Studio 10 Years Ago) . You will also receive a $20 gift certificate to the online store - it's a great way to get involved and invest in your teaching. Thanks!
This is part 6 of 7 from the blog and video series 7 Steps to Attract More Students and Grow Your Violin Studio (What I Wish I Knew When I Started My Studio 10 Years Ago). The entire series is available as a download in the Music for Young Violinist store. STEP 6/7: NETWORK When I moved to Eugene, Oregon 10 years ago and had to build a studio from scratch, I made it my job to go to every party and event I was invited to so I could grow a new network of connections and share the good news about my new violin studio and that I was accepting new students. It was exciting, but also daunting for an introvert like myself. I also had all the local violin teachers over for brunch and helped develop a local association that sponsored play-ins and summer activities. Make it your job to meet owners of local violin and music shops, local arts organizations and school groups. You may need to reach outside of your comfort zone to create some of these opportunities but I assure you that no effort to connect will go unrewarded.
 Last, but not least, never underestimate the power of food to bring people together for connection. Have other teachers over for a brunch or invite more established teachers out for coffee to pick their brain on how you can expand your services. After you have grown your studio to your target size you still must maintain a constant presence in the community. Students come and go and your security and your studio’s stability rely on you staying connected to your community.  Thank you for clicking on this blog and reading this! Music for Young Violinists is a labor of love and I would love your support to help sponsor the cost of maintaining this website and contribute to future creative content. For a $20 donation you can receive a 26-page PDF download of the entire 7 part series: 7 Steps to Attract More Students & Grow Your Studio (What I Wish I Would Have Known When I Started My Studio 10 Years Ago) . You will also receive a $20 gift certificate to the online store - it's a great way to get involved and invest in your teaching. Thanks!
This is part 7 of 7 from the blog and video series 7 Steps to Attract More Students and Grow Your Violin Studio (What I Wish I Knew When I Started My Studio 10 Years Ago). The entire series is available as a download in the Music for Young Violinist store. STEP 7/7: WHY MIND, BODY & SOUL SELF-CARE MATTERS As a violin teacher you are selling an experience with yourself. In order to optimize this experience for both you and your new potential students, you need to glow from the inside out. Since you are a 3 part being: mind, body & soul, make sure each part of you is being nourished. Consider this metaphor to help you retain why your self-care matters when building a violin studio: "Everything grows towards the sun.” The brighter you keep your light shining, the easier it will be to attract new students and grow your teaching studio. Another concept that may help you understand how self-care is connected to your success in building a violin studio is using the hunter and the shaman analogy: If a hunter comes to the shaman and says “there are no animals out there to hunt” the shaman responds that they are out there and it is something inside the hunter that needs to be adjusted. In this analogy we think of the hunter as being the violin teacher and the animals as being the students we seek to connect with. When something is out of alignment we may not be able to attract our future students. This is why I feel so strongly that self-care and the introspection and intention that comes along with this needs to be prioritized when seeking to grow a studio. Here are some considerations for your mind, body and soul. MIND - As a teacher, the inspiration you feed yourself will translate into an inspired teacher which will spark inspired students who can’t help but tell everyone they know about their amazing violin teacher. So, how do you stay inspired? I think of INspiration coming from the INside out. Everyone reading this will have their own formula that taps into unlocking this force. I love the brain and have always been passionate about learning the latest and greatest in what science discovers about how the brain works and how we learn. I make it a regular habit of watching TED talks, reading books (like The Talent Code) and going to conferences. Not only was I nourishing myself and growing as a teacher but I could bring these fresh new ideas into my teaching studio. Pushing myself to grow helped me maintain my enthusiasm and this translated into energetic and creative lessons that my students and I equally enjoyed. BODY - Just like our students need constant reminders of the basics, you too are getting a gentle reminder of how important it is to stay hydrated, well rest and maintain balanced nutrition. I personally repurposed a wine bottle holder to carry 6 water bottles in my car so that I never get dehydrated. Prioritize an early bedtime and substitute screens before bed with a book or goal setting journal. I have a health condition that benefits from avoiding all sugar so I make almost all of my food. I bring this up because my favorite part of creating things in the kitchen is making healthy snacks. Not only is this fun for me to make things like sugar free chocolate, but I am never left making poor choices and depleting my health from poor nutrition. ADDED BENEFIT - Making your health a priority supports a healthy immune system and if you work with children this needs to be a priority for your work so you don’t end up catching every bug that walks in your studio. SOUL - I refer to the soul as the “4 letter S word” because, like another socially unacceptable 4 letter S word, we never use this term in our professional lives. This is understandable because the soul for many of us represents a highly intimate relationship we have with our creator and thus is deeply personal and not a casual conversation we have with an 8 year old prospective student. I believe another reason why we don’t have dialogues about this should because it is hard to define, see and measure so it’s just simpler to forget about it and avoid integrating it into the work we do as music teachers. For me, the soul is the nucleus of everything else. When I feed my soul it adds a purpose behind my teaching and adds a power that is hard to articulate with words but is so real that I physically feel it and so do my students! How do we take care of our soul then? The easiest starting place I can recommend is to make it a goal to attend at least one concert every season. Next, creating a personal statement for your life that serves as a guiding principle for your soul. This can be similar to your personal teaching statement but will have a more encompassing feel. Many people already have something like this but may not be conscious of it. I state mine on my ABOUT page: 1- We are here to do something great with the gift of our lives 2- We are here to serve others I chose the first pillar to guide my soul after hearing a cellist perform. He came to the Oregon Bach Festival one summer and had a solo performance scheduled every night for 5 nights in a row. Each performance was a different repertoire and each performance was memorized! It blew my mind that a human could do this and it sparked something in my soul. The obvious conclusion was that we as humans are great and here to do something great. I chose to make serving others my second guiding principle by tapping into my feelings. I had a difficult time period in my life and I noticed that the only thing that made me feel better was to help others and so I have kept this as a principle. I hosted a presentation by a woman who performed concerts in war zones to understand why she did this. You can watch ART & HUMANITY IN THE MIDST OF WAR: The Story of the Sarajevo String Quartet with Dr. Dijana Ihas by clicking here. I also wrote personal essays for my eyes only with the goal of understanding my spiritual role in this intricate world. I use writing as a way to “connect the dots” between feelings and intellect. All of this fed my soul, gave my teaching more meaning and a tangible injection of energy that is a valuable investment of your time and resources. How do you know if your self care is adequate? If you have been teaching for a while and feel that you are getting too automated in your approach it’s time to evaluate your self-care routine:
 Thank you for clicking on this blog and reading this! Music for Young Violinists is a labor of love and I would love your support to help sponsor the cost of maintaining this website and contribute to future creative content. For a $20 donation you can receive a 26-page PDF download of the entire 7 part series: 7 Steps to Attract More Students & Grow Your Studio (What I Wish I Would Have Known When I Started My Studio 10 Years Ago) . You will also receive a $20 gift certificate to the online store - it's a great way to get involved and invest in your teaching. Thanks!
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AuthorHi! It's me, Heather. I absolutely love working on the Music for Young Violinists project and all the many facets: blogging, website, music, teaching materials, freebies, videos, newsletter and giveaway contests. The best part is connecting with you so feel free to drop me a line. You can learn more about me on the "ABOUT" page. Thanks! |
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