This is part 1 of 7 from the blog and video series 7 Steps to Attract More Students and Grow Your Violin Studio (What I Wish I Knew When I Started My Studio 10 Years Ago).
The entire series is available as a download in the Music for Young Violinist store.
STEP 1/7: ESTABLISH YOUR FOUNDATIONAL MINDSET
“How do I get more students?”
So many teachers email me this question that it was time to share my private responses with a greater community. The culmination of information in 7 Steps to Attract More Students & Grow Your Violin Studio is the result of my trials and errors building a violin studio these past 10 years. The subtitle is sincere in it’s statement of - What I Wish I Knew Before Starting My Studio 10 Years Ago. This resource is for both teachers who are growing their teaching studios and for established teachers who want to maintain their success. All underlined text are active web links you can click on for references. Before diving into the 7 steps that will help you reach your goal of obtaining more students and booking your teaching studio to capacity, there are 2 things to share with you first.
1- Watch the complement video series on the Music for Young Violinists YouTube channel. This series builds on the ideas presented here and adds in more background. Also, we learn through different sensory channels. These words are a written channel that you can read at your own pace, print and write on it. Watching the YouTube series you will hear the information along with seeing the body language I display and pick up more ideas by utilizing both learning streams.
2- This series will address both the inner process and the outer process of attracting more students and growing your studio because I believe in the life philosophy that “an eagle flies with 2 wings.” For something to “fly” (or be successful) it must be balanced equally with hard and soft skills. Hard skills are the doing part - getting a website, optimizing your search engine results, making a Welcome Packet and etc. Soft skills are organizing values, studio mission and identity. Your success will rely on you placing priority on both the hard and soft skills presented here.
Why is your success important to me? My hope is that this information helps you to grow your studio so that your career is financially sustainable for you and your family and that this allows your gifts to be fully of service to your community. Also, I believe that beauty connects us to truth. Music and the learning process attached to it are beautiful. We are all searching for a higher truth to make sense of this intricate world and music plays an integral role in connecting us to this truth.
Building your studio may push you outside of your comfort zone, but, isn’t this wonderful? You get to model for your new students what it means to be vulnerable, try new things and push yourself. Treasure the growth that will come with this process and use it to be an even better teacher!
Along with calibrating your mindset to get excited about breaking out of your comfort zone you are invited to celebrate every success! Dream big and go for it 100% but realize you can only control your attitude and your effort and not the outcome. Let any disappointments run their course and maintain your commitment to celebrate every success. In this series you will learn how to identify as a small business owner and develop a personal statement that powers you forward in your actions. These will be energizing experiences but are not guarantees of having your studio fill up overnight. Forging your commitment to celebrating every success will ensure that your journey to attracting new students will be an empowering one.
As you review all 7 steps of this series, the statements above will be explained for their meaning and significance. For now, feel confident that all of these smaller successes will lead to meeting your goal of expanding your studio to teach more students, fill your schedule so your career is sustainable and acquire the skills to maintain your new growth in the future.
Bree Fennel authored an excellent resource called The Handbook of Marketing Strategies for Music Teachers: 88 Free and Low-Cost Ways to Book Your Studio Full. Bree’s husband is in the military and they move every couple of years. She has become somewhat of an expert at quickly establishing full teaching studios. The handbook is *$45 and, personally, being a frugal woman the cost would have been off-putting to me.
The reality is that it will pay for itself with just 1 lesson and this resource would have built my studio faster, when I moved to Oregon 10 years ago. Consider learning more about this handbook HERE for additional support in your studio building process.
* UPDATE: I just heard from the author and this handbook is
currently on sale for $25 using this coupon code:
Thank you for clicking on this blog and reading this!
Music for Young Violinists is a labor of love and I would love your support to help sponsor the cost of maintaining this website and contribute to future creative content.
For a $20 donation you can receive a 26-page PDF download of the entire 7 part series: 7 Steps to Attract More Students & Grow Your Studio (What I Wish I Would Have Known When I Started My Studio 10 Years Ago) .
You will also receive a $20 gift certificate to the online store - it's a great way to get involved and invest in your teaching.
Hi! It's me, Heather. I absolutely love working on the Music for Young Violinists project and all the many facets: blogging, website, music, teaching materials, freebies, videos, newsletter and giveaway contests. The best part is connecting with you so feel free to drop me a line. You can learn more about me on the "ABOUT" page. Thanks!