This is part 1 of 7 from the blog and video series 7 Steps to Attract More Students and Grow Your Violin Studio (What I Wish I Knew When I Started My Studio 10 Years Ago).
The entire series is available as a download in the Music for Young Violinist store.
STEP 1/7: ESTABLISH YOUR FOUNDATIONAL MINDSET
“How do I get more students?”
So many teachers email me this question that it was time to share my private responses with a greater community. The culmination of information in 7 Steps to Attract More Students & Grow Your Violin Studio is the result of my trials and errors building a violin studio these past 10 years. The subtitle is sincere in it’s statement of - What I Wish I Knew Before Starting My Studio 10 Years Ago. This resource is for both teachers who are growing their teaching studios and for established teachers who want to maintain their success. All underlined text are active web links you can click on for references. Before diving into the 7 steps that will help you reach your goal of obtaining more students and booking your teaching studio to capacity, there are 2 things to share with you first.
1- Watch the complement video series on the Music for Young Violinists YouTube channel. This series builds on the ideas presented here and adds in more background. Also, we learn through different sensory channels. These words are a written channel that you can read at your own pace, print and write on it. Watching the YouTube series you will hear the information along with seeing the body language I display and pick up more ideas by utilizing both learning streams.
2- This series will address both the inner process and the outer process of attracting more students and growing your studio because I believe in the life philosophy that “an eagle flies with 2 wings.” For something to “fly” (or be successful) it must be balanced equally with hard and soft skills. Hard skills are the doing part - getting a website, optimizing your search engine results, making a Welcome Packet and etc. Soft skills are organizing values, studio mission and identity. Your success will rely on you placing priority on both the hard and soft skills presented here.
Why is your success important to me? My hope is that this information helps you to grow your studio so that your career is financially sustainable for you and your family and that this allows your gifts to be fully of service to your community. Also, I believe that beauty connects us to truth. Music and the learning process attached to it are beautiful. We are all searching for a higher truth to make sense of this intricate world and music plays an integral role in connecting us to this truth.
Building your studio may push you outside of your comfort zone, but, isn’t this wonderful? You get to model for your new students what it means to be vulnerable, try new things and push yourself. Treasure the growth that will come with this process and use it to be an even better teacher!
Along with calibrating your mindset to get excited about breaking out of your comfort zone you are invited to celebrate every success! Dream big and go for it 100% but realize you can only control your attitude and your effort and not the outcome. Let any disappointments run their course and maintain your commitment to celebrate every success. In this series you will learn how to identify as a small business owner and develop a personal statement that powers you forward in your actions. These will be energizing experiences but are not guarantees of having your studio fill up overnight. Forging your commitment to celebrating every success will ensure that your journey to attracting new students will be an empowering one.
As you review all 7 steps of this series, the statements above will be explained for their meaning and significance. For now, feel confident that all of these smaller successes will lead to meeting your goal of expanding your studio to teach more students, fill your schedule so your career is sustainable and acquire the skills to maintain your new growth in the future.
Bree Fennel authored an excellent resource called The Handbook of Marketing Strategies for Music Teachers. Bree’s husband is in the military and they move every couple of years. She has become somewhat of an expert at quickly establishing full teaching studios. The handbook is *$45 and, personally, being a frugal woman the cost would have been off-putting to me.
The reality is that it will pay for itself with just 1 lesson and this resource would have built my studio faster, when I moved to Oregon 10 years ago. Consider learning more about this handbook HERE for additional support in your studio building process.
* UPDATE: I just heard from the author and this handbook is
currently on sale for $25 using this coupon code:
Thank you for clicking on this blog and reading this!
Music for Young Violinists is a labor of love and I would love your support to help sponsor the cost of maintaining this website and contribute to future creative content.
For a $20 donation you can receive a 26-page PDF download of the entire 7 part series: 7 Steps to Attract More Students & Grow Your Studio (What I Wish I Would Have Known When I Started My Studio 10 Years Ago) .
You will also receive a $20 gift certificate to the online store - it's a great way to get involved and invest in your teaching.
Dear Music Teachers,
The world needs your talents!
We live in an ever changing world of incredible contrast and sometimes us humble violin teachers can feel overwhelmed and defeated as we navigate the ups and downs of owning a small music studio business in 2016.
Please never question the importance of what you do and never doubt the value and impact of your contributions to the world.
If you are ready to grow your studio this school year and deepen your impact in your community then I would like to introduce to you Bree Lewis:
A colleague who does something that would scare the bejeezus out of me!
As the wife of a military husband that requires frequent moves, Bree has had incredible success quickly building teaching studios in many parts of the country. She built her studio in Hawaii to over 70 students and recently filled her teaching studio in California in just two weeks. Through her direct experience and belief in the power of music education Bree created this handbook to share with other music teachers how to streamline the process of building a studio and offer success strategies for the unique challenges of owning and running a music studio.
I consider this such an incredible feat since it took me years to fill my studio when I moved to Oregon. I know of no other teacher having this amount of consistent success building new studios so frequently and feel very grateful that Bree took the effort to collect her studio building strategies into a handbook titled:
MARKETING STRATEGIES for MUSIC TEACHERS: 88 Free and Low Cost Ways to Book Your Studio Full
This downloadable book does exactly what the title says. I was surprised at how available some of the strategies she uses are and think you will also find many solutions for how to grow your studio this school year.
Who is The Handbook of Marketing Strategies for Music Teachers for?
THE NEW & YOUNG TEACHER: You have played the violin for 20 years and are so passionate about the power a music education holds to positively change young lives that you enroll in teacher training and are bursting with enthusiasm to offer the world your teaching gifts. Now what? This book will give you a step by step guide to help you make your dreams come true of beginning your own violin studio and having immediate successes without having to learn things the hard way. I wish I had something like this when I was first starting out.
A PROGRAM DIRECTOR: I spent several years directing an established Suzuki Violin program at a prestigious music school in Washington DC and two summers directing a summer institute. In both circumstances I remember that I always felt like I was re-inventing the wheel when I was asked to think of development and recruitment ideas. Bree’s handbook takes the guess work out of growing a program and offers a clear strategy for where and how to look for new and ideal students.
THE FULL STUDIO TEACHER: This book is for teachers like myself who are already full. I turn away families on a regular basis but I know from experience that I always need to stay one step ahead and be ready for sudden changes in the economy or other unforeseen events.
THE TEACHER WHO WANTS MORE ONLINE PRESENCE: If you feel overwhelmed or daunted about developing your online presence fear no more. Bree’s book walks you thru all of the resources that are available to music teachers to support our unique line of work. As the title states, she shares with the reader free and low cost strategies so there is no need to worry about large financial investments with her suggestions.
In conclusion, as musicians we pride ourselves with impeccable training on our instruments but often we receive little to no guidance for how to offer these gifts to the world when we set up a private music teaching studio. I wish that I had something like her handbook 8 years ago when starting my own private studio in Oregon. A resource like this would have saved me time, money and heartbreak from having learned the hard way.
Hi! It's me, Heather. I absolutely love working on the Music for Young Violinists project and all the many facets: blogging, website, music, teaching materials, freebies, videos, newsletter and giveaway contests. The best part is connecting with you so feel free to drop me a line. You can learn more about me on the "ABOUT" page. Thanks!